Top 10 Lists + Full Lender Lists (Linked in Brackets)

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PiggyBank Loans @ www.piggy-bank.co.uk

PiggyBank Loans
About:
PiggyBank was the creation of DJS (UK) Ltd who are based in Christchurch. This project was rolled out in the year 2012. Their initial approach taken was to focus on short term peer-to-peer lending through www.piggy-bank.co.uk. This concept proved unsuccessful not just here, yet also at The Lending Well. Whilst that other company opted to close down, a simple change in direction was taken here, when they adapted to lend themselves. Whilst Piggy’s growth took its time, things would eventually start to swing in their favour. There has been a notable surge in Google search for many big keywords. At the same time they have now released 2 TV ads (in 2016 and 2017).

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Ferratum Loans @ www.ferratum.co.uk

Ferratum Loans
About:
The Ferratum Group has been a pioneer in global consumer lending. They are currently active in 23 countries. In select locations they even trade through other brands. Since Jorma Jokela established the company in 2005 they have built up a user base of 4.3 million customers, of which around 1.5 million are active. The UK launch came in 2010. They operate from www.ferratum.co.uk and are locally based in Liverpool. This lender hasn’t made too much of an impact in contrast to the major lenders backed by American owners (Lending Stream, PaydayUK, QuickQuid etc). It is not unusual for Euro lenders like this to not quite take the British scene by storm as seen with Vivus.

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Pixie Loans @ www.pixieloans.com

Pixie Loans
About:
Pixie Loans Ltd is based in Douglas, Isle of Man, although they have a local postal address in Bingley. They are licensed to offer loans in Isle of Man and the UK. They developed www.pixieloans.com across 2013, with the full web launch following in May 2014. In their opening year they became a popular industry newcomer, but this would turn out to be more of an initial spike (likely through early profiling on several review sites). They did start out offering both short term and instalment loan options. The repayment within the month was later dropped and they now stick with 1, 2 or 3 months. First time borrowers can get hold of between £150 and £650.

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Cash Asap Loans @ www.cashasap.co.uk

Cash Asap Loans
About:
Cash Asap was unveiled by Apfin Ltd back in 2012. As the result of minimal advertising since launch, this company hasn’t become that recognisable across the sector. This is a shame since they offer one of the most flexible services around today. This flexibility is seen in both the accessible amounts and the terms. First time users can receive between £50 and £300 with the ability to select the sum to the exact £1. The cap when returning is increased to £750. On a past check they did actually begin from £20 onwards, but this has been increased now. Any repayment day of your choice can also be selected between 1 and 35 days.

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Smart Pig Loans @ www.smart-pig.com

Smart Pig Loans
About:
Smart Pig was launched at the vibrantly styled www.smart-pig.com in January 2012. This brand that was founded by students Shreiff Benaziza and Tom Parks is a trading style of FCL Consumer Finance Ltd. This service is strictly available to those studying at a UK university. Going niche like this can have its pros and cons. They have however managed to grow successfully to date, with a growing user base of around 45,000 customers. Their Facebook page has over 25,400 fans and so it is clear that they are managing to attract brand loyalty. Funding is available here between £50 and £350. They did previously cap new users at £250, but this has been relaxed.

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The Money Platform Loans @ www.themoneyplatform.com

The Money Platform Loans
About:
The Money Platform is a peer-to-peer company that specialises on shorter instalment term loans, rather than the usual contracts that tend to last several years. They are however aligning themselves at the same target market of credit-worthy individuals. The launch of www.themoneyplatform.com from Gracombex Ltd only recently went ahead in 2016 and so it will take time to see how well this service has been received by early borrowers and investors. The product itself lacks flexibility on the level of attainable funding. The selectable sums only include £250, £500, £750 and £1000. This is the case for new and returning customers. The term range is 3 to 12 weeks (21 to 84 days).

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Credio Loans @ www.credio.co.uk

Credio Loans
About:
Credio was launched by Cashbridge Corporation Ltd in 2014. They have used www.credio.co.uk and more recently also Credio.co. We are profiling this lender for informational purposes, but it does appear that they are no longer trading and a closure looks likely. On a Companies House search the last report marked accounts for a dormant company and there is also now a First Gazette notice for compulsory strike-off. The signs never looked good over on their Trustpilot page that was littered with 1 star ratings throughout 2016. Reviewers were concerned that applications weren’t being processed, contact was not possible, their account couldn’t be deleted etc. Both their official Facebook and Twitter pages also haven’t been updated since March 2016.

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MPP Money Loans @ www.mppmoney.com

MPP Money Loans
About:
MPP Money launched at www.mppmoney.com back in 2013. This lender that is based in London is most notable in offering highly flexible loans in the UK. This flexibility is seen in both the attainable loan amounts and the repayment terms. The range of £100 to £500 for both new and returning customers isn’t significant itself. The impressive feature is rather the point that any single amount can be selected to the exact £1. On the repayment side the range of 15 to 90 days is in place. You can again pick exactly how long you wish to borrow to the exact day. There is also good value seen in this service. Interest is fixed at 0.7% per day.

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Swift Sterling Loans @ www.swiftsterling.co.uk

Swift Sterling Loans
About:
Swift Sterling was formed in the year 2010. Only monthly payday loans were initially available through www.swiftsterling.co.uk, but more flexible repayment options are now in place. The original owner was Malta’s Northway Financial who also had projects competing in Australia and the United States. Northway faced problems with licensing here in the UK and it looked like a closure was on the cards when they stopped taking applications. There was however a takeover from MMP Financial Ltd in the later period of 2015. Another trading brand passed on to them was Pounds Till Payday who are less popular, despite launching earlier in 2006. Swift’s profile has always been notably high in the subprime sector.

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WageDayAdvance Loans @ www.wagedayadvance.co.uk

WageDayAdvance Loans
About:
WageDayAdvance was established in the year 2004. They had started out in Skipton, but more recently moved into a large office in the city centre of Leeds. This brand that is active at www.wagedayadvance.co.uk is assigned to the subsidiary of SRC Transatlantic Ltd. This is a division of CURO Financial Technologies Corp that was previously known as Speedy Group Holdings Corp. This acquisition went through in early 2013. Their core brand (Speedy Cash) has 13 stores in the UK, whilst they have 194 in the USA (+23 as Rapid). The owner collectively has a network of 420 stores that includes the 190 locations in Canada that go under the Cash Money branding.

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