Wonga is the UK’s market leading payday lender and they have a strong supporting presence on the global stage. This brand is also active in Canada, Poland, South Africa and Spain. Between 2007 and 2013 this company has enjoyed tremendous success, but disaster has struck in recent years. If we go back to 2013, they were issuing more than 10,000 loans every single day and generated profit after tax at £30.6m. Then came 2014 when they took on a heavy loss of £43.6m whilst the hit in 2015 was a whopping £76.5m. There are several reasons for the losses such as compensation payouts (fake law firms) and loan write-offs (based on updated affordability checks).
QuickQuid is one of the UK’s most recognisable payday loan brands, established in the year 2007. This was the first local project launched by Cash America International. This ownership has now passed hands to Chicago’s Enova International who previously managed all of the online properties of Cash America. It is not clear why the pair split, but the founding company now sticks with retail lending in 900 locations across 20 states. Enova now also competes locally with On Stride Financial and Pounds to Pocket with the latter enjoying just as much success as the payday firm in focus. Internationally, their flagship brand is CashNetUSA and DollarsDirect is also a key operation active in both Australia and Canada.